Berghaus is celebrating British dance tradition’s previous and current with a brand new PRESS FWD marketing campaign that presents its new “Dean St” assortment for Fall/Winter 2022.
The brand new marketing campaign for the gathering has been shot in Blissful Valley — the Kent location the place 1000’s of individuals danced to ’80s and ’90s rave music. As a complete, the PRESS FWD marketing campaign has been launched to merge two generations of U.Ok. dance music and Berghaus has enlisted Radio 1 DJ, Fabio, and drum & bass producer, DJ Rap, to satisfy with two new-generation producers — Mixtress and IZCO — who’re at present flying the flag for British dance music.
With this in thoughts, the faces of the marketing campaign are additionally noticed carrying the newest Berghaus assortment which comes full of character that’s snatched straight from the guts of nineties dance tradition. That is finished by means of the usage of new vibrant colorways of basic types, together with revitalized materials which might be crafted to face up to wintery parts when exploring the nice outdoor and open-air raves.
Rounding off the marketing campaign, Berghaus can be persevering with to point out their assist of latest music expertise by working in collaboration with the underground music writer, Hold Hush. By doing this, the duo will shine a light-weight on eight rising DJs as they host two live-streamed occasions throughout the U.Ok. in December.
You’ll be able to take a more in-depth take a look at the brand new “Dean St” assortment above and it’s obtainable on the official Berghaus website and with choose retailers now.
In different information, take a look at the new 66°North x James Merry assortment.
