APPLETON – In a matter of weeks, 104.3 has gone from all Christmas music to all “Weird Al” Yankovic songs to all alternative.
That last one is permanent.
At 3 p.m. Tuesday, the adult contemporary station formerly known as KZ 104.3 (WKZG-FM) became “Wisconsin’s Alternative” 104.3 The Fuse (WFZZ-FM). Blink-182’s “What’s My Age Again?” was the first song played on the Woodward Radio Group station that serves Green Bay and the Fox Cities.
Core alt-rock artists at The Fuse will include Panic! At The Disco, Weezer, Fall Out Boy, Kings of Leon and The Killers. AJR, Foo Fighters, Alanis Morissette, Taking Back Sunday, The Black Keys, New Found Glory and M.I.A. all received airplay during the first hours.
“The songs we ripped off of Napster and Limewire have made their return forever to Wisconsin’s Alternative, 104.3 The Fuse,” reads the inaugural post on the station’s Facebook page.
“This station will feel like you are back in high school in the early 2000s,” brand manager Joe Marroe said in a news release. “We have yet to see a station designed for people in their 30s and 40s, this station will be exactly that,”
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In the two months leading up to Christmas, KZ 104.3 made its annual switch to all holiday music. When that programming ended Dec. 27, rather than returning to its adult contemporary format, it did a week-long publicity stunt as “104.3 Weird Al Radio,” playing nothing but Yankovic parodies like “Amish Paradise,” “I Love Rocky Road” and “Eat It” and teasing listeners to tune in at 3 p.m. Jan. 3.
Woodward has been working on the switch to The Fuse for seven months, according to the news release. The station’s studios are in Appleton, and the transmitter is in Seymour.
The new website is 1043thefuse.com.
Woodward Radio Group also operates five other employee-owned stations in northeast Wisconsin, including WAPL, 95.9 KISS-FM, WHBY, Razor 94.7 and The Score.
Kendra Meinert is an entertainment and feature writer at the Green Bay Press-Gazette. Contact her at 920-431-8347 or firstname.lastname@example.org. Follow her on Twitter @KendraMeinert.
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